OUR STORY
Built by a survivor. Made for daily life.
Survivor Fuel started with one person who needed better hydration just to get through her day and couldn't find it. So she built it.
The Founder
Meet lacey Pruitt
Survivor Fuel was founded by Lacey Pruitt, a three-time cancer survivor who lives every day with a permanent ostomy. Her name for the brand isn't a marketing angle. It's who she is. She built the brand with the goal of being able to help others.
Lacey is also the owner of LaceyStrong Coaching, a 9x Coach’s Award winner, and an IFBB Professional athlete. Her dedication has been recognized across multiple states.
Living with an ostomy means her body loses fluid and electrolytes far faster than most. For Lacey, hydration isn't about chasing a personal best, it's about feeling normal, functioning, and showing up for everyday life.
The Why
She needed hydration that kept up. it didn’t exist.
Lacey needed to be more hydrated than the average person, every single day and the options on the shelf weren't built for that. Most were loaded with sugar, thin on real electrolytes, and not something she'd want to drink daily.
So she created Still Standing, an electrolyte drink mix designed to keep her hydrated on a daily basis and, just as important, easy and enjoyable to drink every day. Sugar-free, naturally flavored, and built around hydration her body could actually count on. That's the foundation of why Survivor Fuel exists.
One product, built with intention.
Still Standing
What started as a personal need became a product made for anyone who needs to take hydration seriously. Still Standing pairs a balanced electrolyte blend with recovery compounds most mixes leave out (sugar-free, stimulant-free, and made for daily use, not just workout days).
Sugar-Free · Stimulant-Free · Electrolytes + Recovery Compounds · Made in the USA
This is only the beginning.
WHERE WE'RE HEADED
Still Standing is the first product, not the last. The vision for Survivor Fuel is a full line of hydration products and health-focused supplements each built with the same standard Lacey set for her own.
Where most of the supplement industry leads with hype, Survivor Fuel is being built to lead with health first. That's what will set us apart, a supplement company founded on what the body actually needs, not what sells fastest.
Every order helps someone keep fighting.
Our Mission
Survivor Fuel was built with the goal of being about to give back, and it's the mission. A percentage of every sale is donated to the hospital that saved Lacey's life and to St. Jude Children's Research Hospital, helping kids fighting cancer get the care they need.
The goal is bigger than a product. Survivor Fuel is working toward donating as much as possible to hospitals, cancer centers, and the families who need it most.